Adidas in action, although this action fast enough. According to CCTV related personnel revealed in mid-June, as long squirrel tail General Li Ning company logo, have disappeared from the CCTV Olympic Channel host clothing, a period of approximately three months. these three months, happens to be the Beijing Olympic Games sprint July, August and the Paralympics held in September held time, a "Li Ning labeled" the greatest marketing value of three months. On the other hand, it has more than 20 branch Chinese national team apparel sponsor Nike right suddenly found a state system called Beijing Century Sporting Goods Quality Certification Center (abbreviation of NSCC) certification of Mork Aires sword, hanging from under his head. After this only through the relevant certification by the relevant departments of the State Sports General Administration jointly funded the establishment of the company, to be eligible to become China's national sports teams of each sponsor. Adidas, Nike, Li Ning ???????? (Olympic resources), or two birds with one stone, Adidas, Li Ning, while playing, while hit Nike? cheap jordans for sale We do not know the story behind. But what is certain is that: With the approach of August 8 Beijing Olympics dates, sponsor equity Adidas is constantly releasing an unprecedented power. Anti hidden marketing: Adidas undervalued "ambition" Li Ning mark hanging CCTV Olympic Channel, the industry has been seen as this Chinese mainland's largest sporting goods company's Olympic marketing wonderful forward. the end of 2006, determined to win because bids unbeatable Adidas, Li Ning, missed the final Beijing 2008 Partners. As Adidas said "double giant" Nike does not seem keen on the official Olympic sponsors identity, they even chose to withdraw sponsorship rights to compete in the Li Ning Company. However, it retains 14 world champion Chinese gymnast Li Ning record, the founder of Li Ning company also has a strong network of resources in the domestic sports circles. Soon, Li Ning, the company held a press conference to announce that beginning in 2007, until 2008, Li Ning, the company will sponsor the CCTV Sports Channel (New Year's Day in 2008 to the Olympic Channel) moderator and photographed repor cheap foamposites ters clothing. Li Ning's "non-sponsor" Raiders thus opened the curtain. Since then, a number of investigation reports show that since 2007, Li Ning brand by consumers as the official sponsor of the Olympic rankings, often ranking survey forefront. In sharp contrast, even though Adidas is the official sponsor, but its marketing has always been considered a lack of intensity: the sponsorship resources, although there are Chinese women's volleyball team and the Chinese football team, may Nike has more than 20 branch Chinese the national team clothing sponsorship, Li Ning gymnastics, table tennis team, shooting team and the Chinese diving team gold medal four large; the spokesperson, Adidas pushing Hu Jia, could not even win an Olympic candidature national diving team; As for communication with the media, think German consistent way of thinking and style of doing things, is enough to understand the media for interviews for this Beijing 2008 partners how headache. However, Adidas has never made secret of his ambitions. The Group Chairman Herbert? Heiner in March 2007 to accept an interview with Deuts cheap jordan shoes for men che Presse-Agentur said that the company regarded the Asia's largest growth market in the coming years, to 2010, the group's turnover in Asia from the current increase of 2 billion euros to 3.5 billion euros. And China as the most important of Adidas in the Asian market, by 2010, Adidas will achieve a turnover of one billion euros in China. To this end, Adidas will in the next three years, the China of Adidas and Reebok store stores increased to 5000 and 2000. "By the end of 2007, several major sporting goods companies, Li Ning store in the country has more than 5000, but its sales of only 40 million; in the same order Adidas the number of stores, reaching 2 to 2.5 times the Li Ning Company's operating results, the difficulty is not small. "An industry veteran told reporters, Adidas store currently in the country to about 3,000. But taking into account the recent Nike and Adidas products are price trends, the store has basically covered the major cities, in order to achieve 2010 sales of 1 billion euros by increasing the number of second and third tier stores, the situation is not Herbert? Heiner th Cheap air jordan 12 taxi for sale online free shipping ink of as optimistic. But Adidas really in action, and the identity of both worlds revolve around its official Olympic partners. Li female senior manager of Adidas 2008 Olympic project has revealed that Adidas has a brand protection team, mainly with some law enforcement agencies continue to communicate, to protect the interests of the company. For 2008, during the Olympic Games, adidas think there will be a lot of unexpected incidents may occur, so the entire anti-ambush marketing activities, Adidas will be of great intensity. In addition to the daily brand protection team, Adidas will also set up a separate team, in collaboration with the Beijing Organizing Committee of the anti-ambush marketing department, to protect the interests of their own brands. "Before sponsor Olympic Channel, we consulted various parties, including some legal research institutions, including the Olympic Games, our partnership with CCTV contract is guaranteed, but considering the Olympic Channel is the official Olympic Games channel, and CCTV Li Ning company also has long-standing good relations of cooperation, we are Cheap air jordans for sale also internal communication, sponsorship of the Olympic Channel and may be suspended for three months. "Li Ning Company official said that Li Ning specific consultations are being explored with CCTV , but you can guarantee it is that competitor's trademark, including Adidas, Li Ning will not appear in the standard disappeared during this time, it will not appear in the Olympic host and photographed reporter channel relevant body. The new enclosure movement: Nike existing resources siege cake Li Ning, Nike and Adidas, are aimed at the professional performance of brand objectives. And best embodies the brand sports professional, obviously not obtained Adidas clothing and fourth official Olympic awards, volunteer clothing sponsorship, but the Chinese Olympic delegation 28 national team clothing sponsorship. And now, a NSCC certification, will likely become a new opportunity for each branch of the national team apparel sponsor of the existing pattern of China to re-shuffle. "This is two different things." Director of the State Sports General Administration of Sports Equipment Center Maji Long said. Cheap air jordan 12 for sale online free shipping The same time as the Chinese Olympic Committee Marketing Commission director Maji Long, did not answer NSCC certification could lead to change in the situation: after 2009, if the 28 national team apparel sponsor have to re-bid, the existing more than 20 national teams Nike sponsorship rights The reduction, perhaps inevitable. "in the past often have sports teams sponsored in part reflect the product can not meet demand for the use of athletes, can not guarantee their rights and interests." State Sports General Administration related to sports management center, he said, "It is in order to ensure the introduction of NSCC certification sponsor quality products, to fill sponsor supplies no quality control blank future, get NSCC certified companies and organizations are eligible to sponsor Chinese national team at all levels is a general trend. " For the reporter's interview, (China) Co., Ltd. Communications Director China at all levels of the existing resources of the Nike team up to sponsor sports Zhu nearly Qian chose silence. Li Ning Company is also the winner of vested interests. Li Ning sponso Retro jordans for sale red by the Chinese table tennis, gymnastics, diving and shooting four national team, called the Chinese Olympic team's gold medal "Dream Team." This four gold medals "dream team" to win, and more than half the total number of Olympic gold medals the Chinese delegation. Li Ning, a more positive attitude: May 29, the 22nd China International Sporting Goods Show (the "Sporting Goods") is on, Li Ning became the first high-profile announcement of the NSCC certification The sportswear business. As the rapid rise of the domestic sports goods new army, ANTA also eyeing. Anta Brand Management Center Director Xu Yang admits, for Anta, it is not the pick, but to compete rob; now the main sponsor of the domestic CBA, Volleyball and Table Tennis Super League Anta, will not give up any chance of a good sponsor. In comparison, more concerned ANTA basketball, athletics, badminton and tennis fields. According to the aforementioned senior analysts, Nike's sales in the country now should be $ 1 billion to succeed, 7 billion yuan slightly; Adidas has more than 50 billion yuan, about 4.35 billion yuan, Li Ning, Anta Retro jordans for sale 3.18 billion Yuan. The four companies belonging to the first army domestic sporting goods, sports redistribution of resources around the 2008 Olympic Games after expiring, the four fight is the main attraction. In fact, the Chinese Olympic Committee, and indeed have to re-adjust each branch in the national team apparel sponsor pattern to maximize the interests and needs. Fair precursors, new commercial emblem of the Chinese Olympic Committee and from 2009 to 2012 the market development plan have been released; and after the Beijing Olympic Games in the great success of market development ripening, the domestic sporting goods consumer market with promotion of national spending power and favored, and grow and rise of Li Ning, Anta and other domestic sporting goods company strength, resource reallocation new "Warring States" era inevitable.is known to all, Kobe was named the man closest to Jordan. Kobe himself also admitted that Jordan is the most of your actions are good teachers and helpful friends, Jordan steal. Jordan is undoubtedly the greatest basketball player, no one. With Kobe's career in the cheap jordans online late, Kobe although in the total score beyond Jordan, but other data want to go beyond Jordan gradually will become a dream. However, in any case, Kobe is still well liked by all the players. 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